Gemalto partners with HighCo to create a consumer friendly experience to collect and redeem coupons Mobile World Congress 2010
BARCELONA, Spain--(BUSINESS WIRE)--Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announces a partnership with HighCo, a leading provider of marketing solutions for mass market retailers and consumer goods manufacturers, to provide user-friendly mobile coupon services via Near Field Communications.
The partnership aims at providing a more convenient way of collecting and redeeming coupons from NFC phones, replacing conventional paper coupons. Using an application in the mobile phone, users can easily connect to HighCo’s server, then select and download mobile coupons onto their handset. These are downloaded over the air and securely stored locally in the SIM card.
Automatic redemption
The coupons are automatically redeemed at the point of sale, where the contactless terminal communicates directly with the application stored in the SIM to find the right coupon used for the purchase. All the user has to do is wave their phone at the reader.
“Mobile coupons are a powerful marketing tool in promoting the right product to the right audience, thereby boosting sales,” said Rémi De Fouchier, Senior Vice President, Trusted Services Management at Gemalto. “With this partnership, Gemalto is enriching its Trusted Service Manager offer with mobile NFC couponing services that perfectly complement its solutions for payment and transport.”
The two companies met through the French “Pole de Compétitivité” called NFC Container*. This partnership draws on Gemalto’s worldwide experience as a trusted service manager for NFC, and HighCo’s experience as a leading coupon solutions provider.
Valérie Piotte, General Manager HighCo 3.0, commented: “Last year, we produced over 6 billion coupons and treated over 330 million coupons making us the leading coupon solutions provider in France and Belgium. Our aim, in partnering with Gemalto, is to use NFC technology to enhance the end-user experience by making e-coupons easier to store and use.”
*NFC Container is part of the French “Pole de Compétitivité” which aims at defining a generic framework to securely store data in the UICC and transfer data over the NFC reader.
Visit the Gemalto stand, 8A102, at the Mobile World Congress, 15-18 February 2010.
More info: http://www.gemalto.com/telecom/upteq/nfc.html
About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.
Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.
Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.
As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
For more information please visit www.gemalto.com.
