This report explores the development of the Australian scheme debit card market and speculates on how the increased penetration of debit cards over the past few years has affected the EFTPOS and credit card markets. This involves analysis and quantifying changes in consumer perceptions from surveys conducted, as well as a breakdown of purchase patterns using credit, scheme debit and EFTPOS cards.
More specifically, this report looks at penetration of debit cards versus EFTPOS cards, awareness of the distinction between scheme debit and EFTPOS cards, and the likelihood that consumers would be motivated to switch transaction account providers in order to upgrade to a debit card.
Key Topics Covered:
The adverse economic conditions
Scheme debit cards and other card payments
- Purchase only transactions by scheme debit, EFTPOS and credit cards
Changing consumer perceptions in the Australian debit card market
- Penetration of scheme debit vs. EFTPOS cards
- Penetration of EFTPOS and debit cards by age
- Benefits over EFTPOS card
- Key reasons for obtaining a debit card
- Appeal of a debit card rewards program
- Debit cards as a motivation to switch transaction
