November 22, 2010 08:00 AM Eastern Time
RICHARDSON, Texas--(BUSINESS WIRE)--DeviceFidelity, Inc. today announced that its market leading microSD based In2Pay™ technology for plug and play mobile contactless transactions is now available for the Android mobile phone operating system, in addition to BlackBerry, iPhone, Windows and Symbian platforms. Some of the largest banks and payment networks, in the U.S. and worldwide, are trialing the In2Pay solution on a wide variety of smart phone models already. DeviceFidelity has integrated support for mass personalization, Trusted Services Management (TSM) and multi-application mobile wallet software with its growing list of smart card makers, personalization bureaus and application development partners.
“The microSD approach is a compelling means of providing next generation capabilities to current generation handsets.”
Android is the second most popular mobile phone operating system with 25.5% global market share, up from 3.5% last year, according to Gartner Research. In the U.S., Android leads the market with a 44 percent share, followed by Apple and RIM.
Mobile payment using the DeviceFidelity In2Pay solution is compatible with most Android OS based devices popular in the US, Europe and Asia, including handsets from Samsung, LG, HTC, Sony Ericsson and Huawei. As part of its support for Android, DeviceFidelity is also releasing a simple, easy to use application programming interface (API) for the Android platform that will enable a variety of mobile NFC applications, such as mobile payment wallet, enhanced mobile banking, Over the Air (OTA) provisioning, MiFare read and write, as well as couponing and loyalty.
The flexibility of the In2Pay solution for Android allows issuers and wireless carriers the choice of either using existing third party applications or developing their own custom applications for mobile contactless transactions. As a wide range of creative new applications are developed around the In2Pay platform, end users will have a choice of utilities and functions they can use with their In2Pay enabled mobile device.
“With a well defined application marketplace, and a steadily increasing user base, Android is an ideal platform for the In2Pay solution, allowing us to combine the openness of the Android OS with the flexibility of In2Pay,” said Amitaabh Malhotra, Chief Operating Officer and co-founder of DeviceFidelity. “Delivering solutions for the smart phone operating systems that users prefer is part of our commitment to help expand the availability of mobile NFC transactions around the world.”
“DeviceFidelity has shown a commitment towards continued innovation and championing widespread adoption of NFC technology,” said Nick Holland, Senior Analyst, Mobile Transactions, at Yankee Group. “The microSD approach is a compelling means of providing next generation capabilities to current generation handsets.”
DeviceFidelity also is announcing the availability of the In2Pay DFare Javacard API and applet that enables mobile phone applications and TSM platforms to read and write to the MiFare portion of the In2Pay MicroSD. This allows remote download, remote management and remote top-up of mobile transit applications as well as other value added services such as couponing, physical access control and identification on all supported smart phone platforms, including Android.
“By enabling open loop mobile payment application on popular smart phone platforms, we have been spearheading the emergence of the microSD platform as a key market mover towards commercial launches of NFC,” says Deepak Jain, CEO and co-founder of DeviceFidelity. "Now we plan to bring the vision of a true mobile wallet even closer to reality as smart phone wallets enabled by our In2Pay microSD would now be able to contain not only credit/debit/prepaid cards but also transit cards, coupons, company access badge and your health club membership as well. This will enable the industry to create highly compelling business models for mobile transactions and thereby realize the full potential of NFC.”
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About DeviceFidelity
DeviceFidelity, Inc. develops plug-and-play technologies that empower a variety of institutions to deploy their services and applications on millions of mobile phones worldwide. Its patent-pending In2Pay microSD and In2Pay iCaisse solution transforms popular mobile phones into an interactive contactless transaction device. Committed to bringing contactless innovation to the mobile phone, the company has numerous patents pending in both U.S. and international patent offices. DeviceFidelity is a private corporation with headquarters in Richardson, Texas and offices in San Mateo, California and New York. For more information, go to www.devicefidelity.com.
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