Image via WikipediaPURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide announced today the appointment of two senior leaders to the marketing department, further expanding the company’s breadth of global experience and expertise. Joining MasterCard Worldwide are Deborah Hsu Serianni as Group Head of Global Consumer Marketing, and Benjamin Jankowski as Group Head of Global Media. Both appointments are effective immediately.
“As a global company, we seek executives with a global purview and expertise that enhance our leadership and bring fresh perspective”
Deborah Hsu Serianni will be responsible for developing and managing MasterCard’s consumer marketing strategies around the world. She will drive brand preference and revenue growth by partnering with key stakeholders to deliver targeted, integrated solutions that address the needs of segments around the world.
Benjamin Jankowski will be responsible for coordinating MasterCard’s media plans, media mix and consumer targeting. In addition, he will focus on optimizing marketing investments through continued improvements in efficiencies and effectiveness, which includes global oversight and management of media, planning and budgeting processes.
“As a global company, we seek executives with a global purview and expertise that enhance our leadership and bring fresh perspective,” said Alfredo Gangotena, MasterCard’s chief marketing officer. “I am very excited to welcome Deborah and Benjamin to MasterCard. Their global experience -- combined with their stellar industry expertise and insights -- will further enhance our capability to engage consumers and businesses in key markets around the world.”
Prior to joining MasterCard, Serianni was most recently the Global Vice President of Personal Care, Hair Care and Wellness for Avon Products, Inc. In addition, Serianni spent nine years with Johnson & Johnson in Asia-Pacific and eight years with Procter & Gamble in Europe. In these positions, she led the global footprint and strategy of major brands and developed key Asia/Pacific and European product initiatives. Serianni earned a BA in Chemistry and Economics from Oberlin College, OH and a Masters degree from the J.L. Kellogg Graduate School of Management at Northwestern University.
Jankowski has almost three decades of brand strategy and media planning experience. He joins MasterCard from OMD, a division of the Omnicom Group Inc, where he most recently served as the Global Account Director for Johnson & Johnson and previously for PepsiCo International. Prior to that, Jankowski was Senior Vice President and Associate Managing Director of MPG for four years. Jankowski also spent 13 years with BBDO WorldWide where he was responsible for long-term media development for clients, including Gillette, Dell Computer and the New York Stock Exchange, among others. Mr. Jankowski received his BA in Communications from Temple University.
About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network — the fastest payment processing network in the world — MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter:@mastercardnews.
Contacts
MasterCard Worldwide
Media Relations:
Joanne Trout, 914-249-6644
joanne_trout@mastercard.com
or
Investor Relations:
Gregory Boosin, 914-249-4565
investor_relations@mastercard.com
Media Relations:
Joanne Trout, 914-249-6644
joanne_trout@mastercard.com
or
Investor Relations:
Gregory Boosin, 914-249-4565
investor_relations@mastercard.com
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