Pulse Index Results Past Seven Days |
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The Pulse Index is an annual tracking of online shopping activity during the holiday season. From November through January, Chase Paymentech monitors the daily settlement activity of 50 of the largest 250 Internet retailers, as defined by the Internet Retailer Top 500. The data includes the average ticket, total number of payment transactions and total dollar value processed. The data is taken from transactions crossing Chase Paymentech's processing platforms.
Holiday e-commerce growth is accelerating
Cyber Monday appears to have been the biggest online shopping day so far. If the past is any guide, however, the e-commerce shopping season has bigger weeks to come. In recent years, "cyber week" shopping has been eclipsed by the weeks that follow, with sustained levels of consumer activity adding up to big volume for online retailers. That trend appears to be holding up as we move into the heart of the gift buying season.
Cyber Monday appears to have been the biggest online shopping day so far. If the past is any guide, however, the e-commerce shopping season has bigger weeks to come. In recent years, "cyber week" shopping has been eclipsed by the weeks that follow, with sustained levels of consumer activity adding up to big volume for online retailers. That trend appears to be holding up as we move into the heart of the gift buying season.
The 2010 data also reveals another interesting phenomenon: a steady rise in transaction and sales growth rates over the course of the past few weeks. In mid-November, transaction growth was around 32 percent. That number has slowly risen to a current growth rate of over 36 percent. Sales growth shows a similar rise, from around 20 percent to nearly 25 percent. These changes have driven a slight narrowing of the average ticket decline, from 10 percent to about 9 percent, which may indicate an easing of promotional activity, and an increase in spending on physical goods, rather than digital media.
As we continue through the next several weeks, the Chase Paymentech Cyber Holiday Pulse Index will offer additional analysis to provide you with a unique and valuable source of information.
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