MIAMI--(BUSINESS WIRE)--Visa Inc. reported a 20.3% growth in total payments volume in Latin America and the Caribbean, reaching a total of US$253 billion for the year ending on September 30. Brazil and Mexico, the largest regional economies, saw their total payments volume grow by 23% and 14% respectively. The rest of the countries in the region increased their payments volume by 17.1%. The performance of products aimed at affluent consumers helped to boost regional results, with volume for Visa Gold, Visa Signature, Visa Platinum and Visa Infinite cards increasing considerably in all countries in the region.“Product architecture is at the heart of Visa’s affluent strategy. We study the behavior and needs of affluent consumers to constantly improve programs and facilitate use”
“Product architecture is at the heart of Visa’s affluent strategy. We study the behavior and needs of affluent consumers to constantly improve programs and facilitate use,” said Eduardo Eraña, President of Visa Latin America and Caribbean. “Visa transcends traditional affluent benefits with experiences that resonate with cardholders. For instance, in Peru, we recently provided them with exclusive access to an art auction restricted to dealers and curators; and in Brazil and Mexico, we invited them to exclusive events with renowned chefs. The key is in helping our clients establish a relevant connection with cardholders.”
Added value services associated with Visa’s affluent products respond to genuine customer needs and include details overseen by other affluent platforms, such as in the case of travel related insurance, compensation for flight delays or luggage lost. Visa’s affluent platform is based on a powerful combination of rewards and relevant benefits like the Visa Concierge, a robust 24-hour concierge service.
About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 20,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visitwww.corporate.visa.com.
1 All of the data used in the press release refer to Volume of Payments in USD, for the 12-month period ending on Sept 30th, 2010.
Contacts
Visa Inc.
Región América Latina y el Caribe:
Camilo Pino, Tel +1 305 328-1493
cpino@visa.com
or
Burson-Marsteller
Valerie Jaimes, +1 305 347-4359
valerie.jaimes@bm.com
Región América Latina y el Caribe:
Camilo Pino, Tel +1 305 328-1493
cpino@visa.com
or
Burson-Marsteller
Valerie Jaimes, +1 305 347-4359
valerie.jaimes@bm.com
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