Wednesday, March 23, 2011

Litle & Co. Removes All Merchant Exposure to Card Data During Online Acceptance with Litle Vault PayPage

March 23, 2011 09:22 AM Eastern Daylight Time 
Integrated Simply into Existing Checkout Flow. No Interference with Branded-Checkout Experience.
Reduces PCI Scope for Any Business Accepting Electronic Retail or Recurring Payments

MRC 2011 e-Commerce Payments and Risk Conference
LAS VEGAS--(BUSINESS WIRE)--Litle & Co. today unveiled Litle Vault PayPage, a new front-end application on its award-winning card data tokenization platform that completely eliminates merchant exposure to card data during the online acceptance process. PayPage is available through Litle Vault—the company’s proprietary, platform-embedded Tokenization solution, which last month received a Stevie® Award for new product and service innovation.
Litle & Co.“As pioneers in the online people search business, we have standardized on solutions that capably deliver and support secure payment processing solutions for the consumers that use our services”
PayPage enables merchants to safely store consumer card data without possessing it. This approach speeds up the checkout process and supports faster conversion that can increase sales. During the online order acceptance process, Litle Vault PayPage transmits card number information collected at the checkout page from a shopper’s web browser directly to the PayPage application server, which tokenizes the sensitive data. PayPage also can be utilized for tokenizing customers’ payment options in electronic wallets. Customers can add new card numbers or update existing ones in their accounts at anytime.
“As pioneers in the online people search business, we have standardized on solutions that capably deliver and support secure payment processing solutions for the consumers that use our services,” said Jerry Klein, CEO, HD Publishing, Inc. “In combination with the Litle Vault, PayPage not only protects our customers’ information—reducing our liability and insurance costs—but also eliminates potential data breaches. In fact, PayPage’s versatility is already a centerpiece of our multi-million dollar call center in support of our online checking, telemarketing and soon, our Direct Response television (DRTV) initiatives. For us PayPage is not only a means to maintain consumer privacy, but also a methodology to securely and transparently increase multichannel customer conversions.”
Osman Perksoy, Principal Product Manager for Litle Vault PayPage, said: “Litle Vault PayPage empowers enduring and profitable consumer relationships for online businesses and ecommerce merchants by removing technology and data security obstacles that distract them from growing those relationships. Litle Vault PayPage helps merchants focus on revenue optimization and growth, while preserving all of the customer relationship reporting and analytics utility that the Litle payments platform provides.”
About Litle Vault and Litle Vault PayPage
Litle Vault eliminates the need for merchants to store consumer card data in their own databases—instead, the Litle Vault sends consumer card data to Litle’s secure data storage and replaces card numbers with Tokens that emulate the numerical sequence found in credit cards. This format-preserving approach also allows Tokens to be used in all everyday transaction-based processes as well as business and consumer intelligence efforts, e.g. CRM applications etc. Litle Vault helps reduce the scope and cost of PCI compliance for businesses, it mitigates card data compromise scenarios for businesses and their customers alike, and protects consumers with no action required on their part. Unlike card data, Tokens in the Litle Vault are useless to anyone other than the merchant registering them. Litle Vault PayPage completely eliminates merchant exposure to all card data during the online acceptance process by capturing consumer-submitted card information, tokenizing it and returning a unique PayPage ID to the shopper’s web browser.
About HD Publishing Group, Inc.
According to a recent PEW Internet study titled "Reputation Management and Social Media," 57% of adult internet users now use search engines to find information about themselves online and 46% of Internet users also search online to find information about people from their past, up from 36% in 2006. HD Publishing Group, Inc., a digital footprint company, is the pioneer in the online people search business. Since 1996 the company has provided services that are affordable, easy to use and accurate. HD Publishing Group offers the power of knowledge: find and reconnect with missing family or friends and research the backgrounds of others to provide a safe environment. The company is privately owned, contains no venture capital and owns a $3.5 million data center. The management is comprised of a group of seasoned entrepreneurs that have successful track records in direct to consumer marketing and very large scale transaction processing. The company is currently developing some exciting applications to leverage its resources in the mobile and social media space.
About Litle & Co.
Litle & Co. is the payment processing engine behind leading ecommerce and consumer-direct brands including Overstock.com, Ancestry.com, Gilt Groupe, CSN Stores and Guthy-Renker. The authority in card-not-present payments, transaction processing and merchant services. Litle & Co. powers the payment processing engines for leading brands that sell directly to consumers through multichannel and Internet retail, online services, subscription-membership models and direct response marketing. Founded in 2001 Litle & Co.’s growth trajectory has been acknowledged by a No.1 Inc. 500 ranking (2006), a No.8 Entrepreneur Hot 100 ranking (2008) and a No.6 Boston Business Journal Pacesetters ranking (2010). The company’s customer-obsessed culture is committed to Voice of the Customer initiatives, including Net Promoter Score (NPS), and won the 2010 Stevie Award for eCommerce Customer Service and the 2011 Stevie® Award for product and service innovation for its tokenization solution Litle Vault. To learn more about Litle & Co. visit http://www.litle.com, or call 1-800-548-5326 (1-800-LITLECO) or 978-275-6500.
Litle Vault Assets:
More information on Tokenization through Litle & Co.
http://www.litle.com/themes/site_themes/litle/images/uploads/Vault.pdf
Litle Pay Page Assets:
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