March 22, 2011 07:00 PM Eastern Daylight Time
DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Australia - Mobile Communications - Prepaid Payment Market" report to their offering.
The market is rapidly developing and the arrival of rechargeable magnetic cards is a major new development. The market in Australia is dominated by epay with the major banks and mobile operators commanding smaller shares. Significantly Australian mobile operators expect to further increase revenue earned from sales for prepaid mobile Internet access in 2010. Another growth market is the emerging prepaid electronic transport ticketing services.Prepaid telecommunications products make up a significant proportion of total telecommunication revenues. In 2010 the total revenue from electronic payment systems in Australia is estimated at around $3.8 billion. Prepaid mobile voice services are the largest revenue segment, followed by calling-cards, prepaid mobile Internet access, music purchases and gift cards, as well as Premium SMS services.
