DebitSavvy.org Helps Millennials Get Smarter About Their Money

September 07, 2011 09:00 AM Eastern Daylight Time 

Website Offers Facts and Advice on Debit Cards

HOUSTON--(BUSINESS WIRE)--PULSE introduces DebitSavvy.org, an interactive website designed specifically as a resource for millennials to manage their money through debit cards. DebitSavvy.org explores all facets of debit card use while providing financial institutions a source to help educate their customers about the benefits of debit.

“DebitSavvy.org delivers sound debit guidance in a way that fits the millennial generation’s lifestyle.”

DebitSavvy.org offers quick-read insights, updates on the latest debit news and a “click-to-ask” question and answer section tailored to the lifestyle of the largest demographic of debit card users – millennials. Key areas of focus include:

• Debit Q&A: Offers site visitors the opportunity to ask questions and get answers about debit
• Debit Card Conversations: Helpful news and information
• Intro to Debit: Explanations of debit card and transaction types
• Debit Savvy Lifestyle: Real-life examples of debit card use, protections and responsibilities

According to the 2010 Study of Consumer Payment Preferences, millennials, defined by the study as individuals between the ages of 18 and 34, use debit more than any other group and more than any other form of payment. In fact, they rarely use checks and prefer the safety, speed, convenience and financial security of debit.

“Millennials are by far the biggest users of debit and can benefit from reliable information on how to continue to use their debit cards wisely. And, they want that information where they spend a significant amount of their time – online,” said Steve Sievert, senior vice president, PULSE. “DebitSavvy.org delivers sound debit guidance in a way that fits the millennial generation’s lifestyle.”

The site allows quick navigation, the ability to easily share debit information with family and friends through Facebook, Twitter and social-networking channels, and will soon feature campaigns to engage visitors in conversations about how they use debit cards.

PULSE also launched DebitSavvy.org to help financial institutions augment their existing debit program messaging. The site features “Expert Articles,” in which subject matter experts can share their insights and discuss the benefits of debit card use.

DebitSavvy.org is a redesign of PULSE’s previous consumer resource website, DebitFacts.org, launched in 2008. The site has been revamped to appeal more to the “super users” of debit.

For more information, visit www.DebitSavvy.org. Follow DebitSavvy.org on Twitter at @DebitSavvy (twitter.com/debitsavvy), or visit DebitSavvy.org on Facebook (DebitSavvy.org).

About PULSE

PULSE, a Discover Financial Services (NYSE:DFS) company, is a leading debit/ATM network, serving more than 4,400 banks, credit unions and savings institutions across the United States. The network links cardholders with ATMs and POS terminals at retail locations nationwide. Through its global ATM network, PULSE provides worldwide cash access for Diners Club and Discover cardholders through hundreds of thousands of ATM locations. The company also is a source of electronic payments research and is committed to providing its participants with education on emerging products, services and trends in the payments industry. For more information, visitwww.pulsenetwork.com.

Contacts

PULSE
Patty Sendelbach, (832) 214-0395
patty.sendelbach@pulsenetwork.com
or
GolinHarris
Ryanne Dalton, (972) 341-2529
rdalton@golinharris.com