September 07, 2011 09:00 AM Eastern Daylight Time
BOSTON--(BUSINESS WIRE)--Isobar, a global communications agency and Aegis Media company, announced today it is hosting its inaugural “Create 48” event. This event will be the first "hackathon" of its kind to explore the Near Field Communication (NFC) technology inside next generation consumer devices like the Google Nexus S. The event is being held from Tuesday, September 13, 2011 -Thursday, September 15, 2011 at Space with a Soul and is part of Boston’s FutureM, which draws hundreds of marketing and technology practitioners from around the world each year to discover what’s new and debate what’s next in marketing.
“NFC technology will let us make transactions, exchange digital content, and connect our devices like never before”
Today, the NFC thought-scape is dominated by mobile payments. Isobar Create 48 is geared to developers, creators and makers who want to help define the broader future of NFC and find creative uses for this exciting new technology. Experts from Nokia and the MIT Enterprise Forum/Boston NFC Hub will be on hand to demo applications and show how to program for NFC. After 48 hours of development, participants will submit their applications to judges from Google, WHERE.com, Nokia and Isobar, who will determine and celebrate the top three "creations".
“NFC technology will let us make transactions, exchange digital content, and connect our devices like never before,” stated Michael Nicholas, Chief Strategy Officer at Isobar. “With NFC, your phone can be everything from your credit card to your boarding pass, to your hotel room key or even your coupons at the supermarket... and we believe it's the convergence of these previously separate things that will bring brands and people together like never before. Technology is evolving the way we interact at an ever increasing pace, and we’re excited to contribute to that innovation. The Create 48 is designed to be a forum for 'creatives and creators' to push the envelope with emerging technologies like NFC, and we’re anxious to see what creations emerge from this event.”
Isobar Create 48, Invent Something, Change Everything. The event is free to participants with registration. For more details, visithttp://na.isobar.com/create48.
About Isobar
Isobar is a global communications agency that brings people and brands together like never before. We fuse creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world. Our unique combination of creatives and creators ensures the best ideas never end up on the cutting room floor, empowering us to consistently deliver innovative and intensely relevant brand experiences for the world's largest brands. With locations in Boston, New York and San Francisco, Isobar US is an Aegis Media Group Company and part of the global Isobar network of over 2,200 people in 32 markets. For more information, please visit http://us.isobar.com.
