Tuesday, September 27, 2011

RewardsNOW to Host Webinar Citing the Importance of Loyalty Programs in a Post-Durbin World


DOVER, N.H.--(BUSINESS WIRE)--RewardsNOW Inc., the leading marketing solutions company for loyalty programs, is hosting a complimentary webinar offering crucial insight into the importance of loyalty and reward programs given the Durbin amendment and the Federal Reserve Board’s recently released final regulations for debit interchange.
The webinar, which is scheduled for October 6, from 1-2 pm EST, will include presenters Steve VanFleet, CEO of RewardsNOW andTim Kolk of TRK Advisors. It will be moderated by Margaret Weichert from Market Platform Dynamics. The webinar will be presented again on October 18th 1-2 pm and hosted by Loyalty 360. For more information, visit: www.loyalty360.org/webinars/
During the webinar, the presenters will discuss how loyalty programs for major financial institutions (FIs), credit unions and community banks will be impacted by the new regulations. They will also present the business case for using loyalty programs for banks large and small.
In addition to highlighting the best practices for using a customer loyalty program in a post Durbin amendment world, the presenters will look at ways that FIs might use these reward programs to offset losses from interchange caps.
To sign up for the webinar, go to: http://pymnts.com/webinar-sign-up-rewardsnow
About RewardsNOW, Inc.
Loyalty programs generate incremental profits from increased customer retention and acquisition, increased product usage, and a higher level of customer engagement. As the premier provider of turnkey loyalty programs, RewardsNOW and its exclusive Extended Rewards Networksm (ERNsm) encompasses all the critical elements for a customer loyalty program to be successful. This includes design, implementation, analysis and reporting, marketing and rewards offerings and redemptions as well as 24/7/365 customer service. For more information, visit www.rewardsnow.com

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