Session Will Provide the Blueprint for How Banks Are Leveraging Card-Linked Offers to Generate Significant New Revenue
LEXINGTON, MA--(Marketwire - Nov 3, 2011) - Cartera Commerce, the leading provider of card-linked marketing solutions, today announced that President and CEO Tom Beecher will speak at the 2011 ATM, Debit & Prepaid Forum on Friday, November 4 in Las Vegas, Nevada as part of the debit track. The session "Making Lemonade Out of the Durbin Lemon" will address how banks are re-imagining how they fund rewards programs and drive revenue in the wake of the Durbin Amendment.
Who: Chris Van Steenberg SVP, Citizens Financial Group and Tom Beecher CEO and President, Cartera Commerce
What: Debit Forum Track Session "Making Lemonade Out of the Durbin Lemon"
When: Friday, November 4, 2011, 11:15 AM - 12:00 PM
The 19th annual ATM, Debit & Prepaid Forum will be held Nov. 1-4, 2011 at the Bellagio in Las Vegas, and will feature a program designed to provide actionable information on ATMs, debit cards, prepaid cards, mobile payments and regulation. For more information, visithttp://www.paymentssource.pth4.com/conferences/atmdebit.
About Cartera CommerceCartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, three of the four largest airlines and 60,000 merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
