Thursday, November 3, 2011

TD Bank says No to Debit Fees


TD Bank Provides No-Fee, Instant Issue Debit Cards Backed by the Convenience of a Full Service Bank

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CHERRY HILL, N.J., and PORTLANDMAINE — October 28, 2011 /PRNewswire/ — TD Bank, America’s Most Convenient Bank®, today announced that it will continue to offer instant issue debit cards with no monthly debit card purchase fees. Additionally, TD is empowering consumers with the convenience of free, same-day instant issue debit cards paired with the benefits of 7-day banking, extended hours and hassle-free products.
“As many banks are starting to implement new monthly debit card fees, now is the perfect time for consumers to evaluate their banking relationships, find a bank that fits their needs and switch,” said Nandita Bakhshi, Executive Vice President, Head of Products, TD Bank. “It is important to know there are options and consumers can still find a bank that doesn’t charge a monthly debit card fee, issues you the card on the spot and has an extensive store network that is open when you need it to be. We also have programs in place to make switching banks and checking accounts as simple as possible.”
According to a recent TD Bank poll, nearly three-quarters of TD customers use debit cards 15 times per month citing ease, convenience and no fees as the main reasons for use.
“All banks, including TD, are under pressure to respond to the regulatory changes surrounding the banking industry,” said Bakhshi. “With some of our customers saying they would discontinue their account if a debit card fee was implemented, we listened to our customers and chose to respond in a way that is true to our value proposition of America’s Most Convenient Bank.”
As the bevy of new industry-wide changes continue to roll in, many consumers are wondering how to get the most benefit from their banking relationships. A recent issue of Money magazine explored bank account options in national banks, credit unions as well as regional banks and noted TD Bank as “Best Regional Bank/East”. While many banks reacted to recent government regulations by eliminating free checking or adding requirements to accounts, TD Bank launched the TD Convenient Choice Checking Suite. The product set offers six simple checking accounts with unique options and features, thus enabling customers to select the checking product that is just right for them.
For additional guidance, consumers can visit their local TD Bank store or go to tdbank.com/checkingselector to receive a free consultation, and to get a “prescription” detailing a custom banking solution to meet their unique personal financial needs. Consumers can also visit www.youtube.com/TDBankUS to view educational videos and engage with TD onwww.facebook.com/TDMoneyLoungeUS to find additional useful money management tips and information. Additionally, consumers are invited to follow TD onwww.twitter.com/TDBank_US for live weekly Twitterviews (Q&A).
"Every Monday in December from 11:00 am to 3:00 pm, TD Bank experts will be available live on Twitter to answer consumer questions and share tips and advice about personal finance,” says Bakhshi.
For more information “like” TD Bank on Facebook, follow the bank on Twitter, visit www.tdbank.com, go to a local TD store, or call 1-888-751-9000.
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 7.4 million customers with a full range of retail, small business and commercial banking products and services at more than 1,275 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized wealth management services through TD Wealth, and insurance products and services through TD Insurance, Inc. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. To learn more, find TD Bank on Facebook at www.facebook.com/TDMoneyLoungeUS, on Twitter atwww.twitter.com/TDBank_US, or visit www.tdbank.com.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody’s. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.

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