Quad/Graphics and WIRED Magazine Produce America's First NFC-Powered Magazine Ad with Lexus

News 3 new results for NFC Mobile Payment

EON: Enhanced Online News (press release) Quad/Graphics and WIRED Magazine Produce America’s First NFC-Powered Magazine Ad Microchip ad application creates new reader engagement capability using NFC-enabled smartphones April 11, 2012 01:33 PM Eastern Daylight Time  SUSSEX, Wis.--(EON: Enhanced Online News)--Quad/Graphics, Inc. (NYSE:QUAD) and WIRED have collaborated to produce America’s first mass-produced Near Field Communication (NFC) magazine ad. WIRED’s April issue features an ad with an NFC tag that launches a mobile site when tapped by an NFC-enabled Android smartphone. NFC chips have been used in smartcard and other applications, but the advertisement appearing in 500,000 subscriber copies of WIRED’s April issue marks the first time the fast-emerging chip technology has been used in an American magazine on a mass scale. “Other applications will involve having the reader take a NFC-enabled advertisement or promotion into a store or dealership, where NFC readers and point-of-sale terminals can activate personalized discounts and other offers.” “This is a landmark development in the continued redefinition of print and the ways print can be married to innovative technologies to drive greater reader engagement and response,” says Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “It is appropriate that we have partnered with WIRED and its Condé Nast support team to bring this innovation to market. WIRED is all about the future and how ideas and innovation are changing our world, and we see NFC changing how magazines and their advertisers will interact with readers.” Chris Pryor, Executive Director of Quad/Graphics Media Solutions, says applications of the new technology will ramp up quickly as more NFC-enabled smartphones come onto the market and as advertisers discover how to leverage the unique characteristics of NFC. “We now have the ability to help publishers and their advertisers create interactive and highly personalized campaigns that simply require a reader or recipient to place their smartphone on or near the ad to activate,” Pryor says. “Other applications will involve having the reader take a NFC-enabled advertisement or promotion into a store or dealership, where NFC readers and point-of-sale terminals can activate personalized discounts and other offers.” About Quad/Graphics Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the company has approximately 22,500 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.

Orange to roll out QuickTap payments to Android ElectronicsWeekly.com (blog) One to file under NFC (near field comms) - The Telegraph is reporting that Orange is to roll out it's QuickTap contactless payment service (launched in May 2011 with Barclaycard) to Android phones. Which Android phones are involved has not been ... See all stories on this topic » ElectronicsWeekly.com (blog)