Thursday, April 12, 2012

NFC to help mobile marketing grow to new heights

News5 new results for NFC Mobile Payment
NFC and QR codes to help mobile marketing grow to new heights
QR Code Press
Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith's Point Analytics, a mobile and wireless market research firm, suggests otherwise.
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QR Code Press
LG Viper 4G LTE from Sprint Launches on April 22; Pre-Order Begins Today
MarketWatch (press release)
OVERLAND PARK, Kan., & SAN DIEGO, Apr 12, 2012 (BUSINESS WIRE) -- Sprint (NYSE:S) and LG Mobile today announced Sunday, April 22, as the availability date for the highly anticipated LG Viper™ 4G LTE, one of the first smartphones to be available on the ...
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Emirates wedges national ID cards inside NFC phones
Register
The memorandum of understanding, signed by the Emirates Identity Authority and Etisalat, sets out a plan for both parties to examine the feasibility of implementing the existing ID Card as an NFC application installed on a mobile phone, meaning that ...
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Mobile phone payments platform set to be delayed again by European regulators
Telegraph.co.uk
The companies are seeking to form a new, separate business that would build a mobile payments platform which could also be used by others businesses. Concerns raised by smaller mobile operator Three, which was not included, are not thought, however, ...
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Telegraph.co.uk
Mobile operators ignore advertising opportunity
Total Telecom
Finally, the rise of m-commerce will have an impact on the development of mobile advertising. "This year we're going to see a huge shift around NFC," and mobile wallet services, Childs predicted. While mobile operators might be showing little interest ...
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