"Quick Donate" Simplifies and Streamlines Text-to-Give
NEW YORK, May 22, 2012 -- /PRNewswire/ -- Providing a new way for issue and electoral campaigns and charities to mobilize their most loyal supporters, Blue State Digital (BSD) has launched a simplified mobile-based "Quick Donate" program, allowing repeat donors to make gifts in seconds using a mobile phone or handheld device.
BSD's Quick Donate is rolling out to BSD's political and nonprofit clients and allows donors to make a gift instantly on a mobile device in response to a solicitation. Quick Donate delivers 100% of the donated funds to the campaign or charity immediately, unlike other mobile giving platforms, which often deduct fees to mobile carriers and third-party services and may hold funds for days or weeks.
"Our clients are increasingly asking us for mobile giving and engagement tools, because more and more of their supporters are interacting with them on smartphones and mobile devices rather than on computers," explained Jascha Franklin-Hodge, Chief Technology Officer for BSD. "BSD's Quick Donate is direct marketing in its purest and most efficient form – it helps organizations connect emotionally with their most loyal fans, and gives those fans the means to take instant action."
BSD's Quick Donate mobile giving platform is an extension of an organization's BSD Tools CRM database. New Quick Donate participants are invited to save their credit card information for future donations and to opt in to receive communications. Donors are then offered future donate opportunities in text messages or emails, and can donate in seconds by replying to a text message or clicking on a link, without having to enter credit card information again.
Detailed information on the feature is available at http://www.bluestatedigital.com/quickdonate.
"Issue organizations and campaigns work hard to keep on top of events in a fast news cycle," explained Mr. Franklin-Hodge. "BSD Quick Donate technology helps them put giving opportunities in front of their supporters quickly as events unfold, streamlining the giving process and simplifying the transaction. When making a gift takes just a few seconds, it's more likely to be an impulsive act, and that means higher participation rates and higher revenue."
Blue State Digital (BSD)
Blue State Digital (BSD) founded in 2004, is a full-service digital agency that provides integrated marketing strategy for nonprofit organizations, political candidates and causes, and corporations. BSD provides clients with a variety of strategic services, including program development and management, email strategy and execution, website design, content development, video and motion graphics, and social media outreach, analytics and online advertising.
