Cardlytics Expands Southeast Presence Through Addition of Gordon Caldwell as Regional Account Executive for Nashville

ATLANTA--(BUSINESS WIRE)--Cardlytics, the pioneer of transaction marketing within banking, announced today that sales, marketing and project management veteran, Gordon Caldwell, has joined its team as regional account executive in Nashville. Caldwell is responsible for managing Cardlytics’ customer accounts throughout the Southeast region.

“His impressive sales and marketing experience combined with his Nashville-based relationships will be a great asset that helps expand Cardlytics’ market share throughout the Southeast.”

“Gordon has a cutting-edge mind for marketing and product development,” said Hans Theisen, chief revenue officer of Cardlytics. “His impressive sales and marketing experience combined with his Nashville-based relationships will be a great asset that helps expand Cardlytics’ market share throughout the Southeast.”

Prior to joining Cardlytics, Caldwell was a project manager and sales and marketing consultant for Piscataway, NJ-based D2M Solutions, an engineering solutions provider that specializes in prepaid and debit card development. At D2M, Caldwell designed and launched two of the company’s card programs that tracked patient and prescription drug activity for the healthcare industry. Before D2M, Caldwell was a product development, marketing and sales consultant for Nashville-based edo Interactive/Facecard, LLC, a prepaid card and mobile direct marketing firm where he secured the company’s first advertisers including Target, iTunes, Overstock.com and Moe’s Southwest Grill. Additionally, he was director of sales and marketing for Nolensville, Tenn.-based NBP, Inc.’s card marketing services department where he regularly interfaced with clients including P.F. Chang’s, Longhorn Steak House and California Pizza Kitchen.

“Cardlytics’ transaction marketing platform represents a significant milestone in direct marketing and card innovation,” said Caldwell. “By furthering its sales and marketing efforts in Nashville, Cardlytics ensures that its market share will grow in and around a region that is known as a robust banking center.”

Caldwell adds to Cardlytics’ national presence with a continually expanding sales team and offices in Atlanta, Boston, Dallas, St. Louis, Chicago and soon the West Coast and Florida.

About Cardlytics

Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.

Contacts

For Cardlytics

Heather Sugg, 813-374-6362

or

Alex Shorter, 678-781-7207

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