National Retail Foundations Innovation and Marketing Conference is in San Francisco this YearThe Retail Innovation and Marketing Conference is powered by the Retail Advertising and Marketing Association, NRF’s division for marketing professionals, and Shop.org, NRF’s digital division.
Opening the event, Williams-Sonoma Chief Marketing Officer Pat Connelly will discuss how the company, historically focused on traditional direct marketing, is embracing online/interactive channels to build integrated, innovative programs that are positioning the company for even greater success. Connelly’s keynote, “Cooking Up Marketing Innovation with Williams-Sonoma,” will occur Wednesday, March 3 at 8:30 a.m.*
Other high-profile speakers and sessions include:
How Macy’s Delivers Consistent & Creative Customer Experiences in all ChannelsWednesday, 3/3, 12:45 p.m. – 1:15 p.m. Speaker: Peter Sachse, Chief Marketing Officer, Macy’s, Inc.
With many shoppers browsing online and then buying in a store, learn how Macy’s uses technology to unify the power of their brand by interacting with consumers at many touch points.
Driving ROI through Social SellingWednesday, 3/3, 4:05 p.m. – 4:25 p.m. Speaker: Julie Bornstein, Senior Vice President, Sephora Direct; Bridget Dolan, Vice President, Marketing and Business Development, Sephora.
This session will explore mobile and social media outlets in regards to how they can fit in an overall retail strategy. Executives from Sephora will also detail how they are using a variety of these tools, including Facebook, Twitter, customer reviews and blogging, to drive conversions, customer loyalty and ROI.
‘Online to On-Shelf’: Building Next Generation Retail Demand the Dell Way – Keynote Address Thursday, 3/4, 8:45 a.m. – 9:30 a.m. Speaker: Ronald Garriques, President, Communications Solutions, Dell
Hear how the Dell brand has created a best-in-breed cross-channel global retail footprint by focusing on their loyal consumer base and optimizing new retail channels.
33 Million People in the Room – Keynote Address
Thursday, 3/4, 10:50 a.m. – 11:35 p.m.: Digital media expert, consultant and author Juliette Powell will present a unique perspective on the social media phenomenon and provide examples of companies that are achieving a strong positive ROI with a sprinkle of creativity and constant dedication to the social space.
Also during the conference, RAMA and Shop.org will announce the winners of the Racie Awards during the Awards Reception and Dinner Gala, which honors retail’s most creative and innovative advertising and marketing campaigns. In addition to presenting the finalists with either a gold, silver or bronze award, attendees at the gala get to vote for the Best of the Best. The Awards Reception takes place March 3 at 6:00 p.m. New to the Racie’s this year is the addition of eCommerce/Digital categories, including: Digital/In-Store Experience, Motion Design, Website Experience, Rich Media Online Advertising and Promotion, Social Commerce and Mobile Apps. The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees - about one in five American workers - and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. www.nrf.com.
###
NRF is pleased to grant complimentary registration to editorial staff members of the press, as well as accredited retail analysts and bloggers. Click here to register online for the 2010 Retail Innovation and Marketing Conference, or call Kathy Grannis at
(202) 626-8189
. * All sessions are listed in Pacific Time (PST)
.
