Cardlytics President, IDC Financial Insights Practice Director Lead BAI Webinar On Tapping into Transaction Data for Cost Effective Debit Rewards Systems
However, the thin profit margins that banks earn from shrinking debit interchange fees lead financial institutions to view their debit programs as cost centers. The result is rewards that underperform when compared to similar programs for credit cards, limiting their impact on customer loyalty and retention.
Who: Lynne Laube, president of Atlanta-based Cardlytics and Aaron McPherson, practice director at IDC Financial Insights will host a Bank Administration Institute (BAI) Webinar that discusses the tactics and strategies of utilizing transaction data to enable institutions of all sizes to turn their debit programs into profit centers.
Before joining Cardlytics, Laube held numerous leadership positions at McLean, Va.-based Capital One. Laube established the company’s payments business, which launched decoupled debit and prepaid product lines that are used by nearly every institution that offers debit services. Throughout her 13 years at Capital One, Laube developed and executed formation growth strategies for the company’s domestic and international operations as well as its core U.S. credit card business.
McPherson is responsible for the strategic direction of research in payments and security. In this role, he writes and consults with clients on a wide array of subjects, including the future development of payment systems along with security and fraud. McPherson is particularly well versed in the areas of enterprise payments, rewards programs, financial supply chain management, check image exchange and information security.
When: The Webinar will take place on Thursday, Feb. 25, from 2pm until 3pm EST.
Contact: To speak with Laube or McPherson, contact Alex Shorter at
678-781-7207
or alex@williammills.com. Visit BAI’s Web site at http://www.bai.org to register for the event. About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
About IDC Financial Insights
IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints. IDC Financial Insights is headquartered in Framingham, Massachusetts, USA. IDC is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-fi.com, email info@idc-fi.com.
